Whether using pencil and paper, graphics tablet and screen (or even knitting needle and yarn) I love to create.

A problem solver by nature, I am passionate and meticulous about designing something that is not only aesthetically impressive but also equally functional and always considers the user.

In an ever-evolving industry, I believe the key to good design lies in the awareness of and appropriate use of new approaches, technologies and trends.

I like to approach a design both on screen and in the browser, which proves especially efficient whilst designing cross device, responsive layouts.

With over 7 years experience in the industry, I am a full stack designer, taking a project all the way from initial brief through to completion:

  • Research: who the project is for, the profile of the target audience, the goals the client has set and how competitors go about achieving similar results (or falling short) - or how the problem could be approached from a unique perspective.
  • Concept & Strategy: Collaboration with the client and/or designers to develop an ATL concept that reflects the brand and product. This stage is essential, as it will influence every aspect of the campaign through to completion.
  • Structure: the content should always be the hero. Dissecting and organising the information effectively using sitemaps, user flows, initial sketches and wireframes, results in a functional, intuitive, and manageable experience for both the end-user and the client.
  • Design & Build: Photoshop design mock ups, developed into working prototypes, and front-end build.
  • Test & Evaluate: ensure full browser and cross device compatibility. Dependent of client, conduct A/B testing, user testing, evaluate and improve.

Although I am now focusing on UX design projects as I feel this is where my best skills can be implemented with a human centric design approach. Analysing and understanding goals, motivations and behaviour of people to create easy, understandable, efficient solutions tailored to the users needs and merged with the client business goals.

Collaborating and being a part of the entire process is very important to me, as I believe it not only results in a better solution for the client, but on a personal level it also allows me to develop and learn new skills along the way.


  • Photoshop
  • Illustrator
  • Sketch
  • InVision
  • UX
  • HTML 5
  • CSS3 & SASS
  • Responsive Design
  • Wireframing & Prototyping
  • jQuery / JavaScript
  • PHP
  • Wordpress / Umbraco CMS
  • MailChimp / Campaign Commander
  • Litmus E-mail Testing
  • Fireworks
  • InDesign